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SUMMARY
Here’s the TLDR
CLIENT
Alliance Bernstein
PROJECT SCOPE
Responsive redesign for the retail website of a global asset management firm
TEAM
Capco Design Team: Product Manager, Lead UX Designer, Senior UX Designer, UX Designer, Visual Designer
MY ROLE
UX Designer
DURATION
4 months
OVERVIEW
I worked with a design team at Capco, a financial services consultancy, to redesign the US Retail Funds site for a global asset management firm called Alliance Bernstein. The four-month engagement lasted from October 2021 - February 2022, during which we redesigned all areas of the US Retail Funds site to match an updated visual design system that was live on their corporate site.
PROCESS
Bi-weekly client reviews included stakeholders from digital strategy, marketing, design, product management, development, and content teams. The website is currently in development.
DELIVERABLES
Annotated designs for pages on all sections of the site, global navigation, global search, and governance templates for future marketing pages
An strategic online experience that encouraged customer engagement and improved brand and storytelling
Improved usability and access to information through a redesigned global search, information architecture, and other search and filtering controls throughout the site
An improved design system that provided clear guidelines, flexible components, and new components to accommodate the needs of the site redesign